How to Find and Promote Pay Per Click Affiliate Programs
Pay per click affiliate programs are an excellent option for people who want to generate a decent amount of money from affiliate marketing. As you can understand, pay per click affiliate programs pay a commission based on the number of clicks generated by an affiliate.
These programs are ideal for affiliate marketers who have well-designed websites that can generate a large amount of traffic. These affiliate programs pay a commission to the publisher for every click on the ad or banner that is displayed on the site. Affiliate networks like ATraffic work with plenty of different merchants to help publishers find the best match based on the niche and the content that they display on their site.
Arguably the biggest example of a pay per click affiliate program is Google AdSense. While it is one of the largest PPC programs, the big question is, is it a suitable choice for your website?
Considering the sheer variety of available affiliate programs, you might want to look at other options. For starters, Google Ads generally requires publishers to maintain a very high standard and website metrics. More importantly, they also pay considerably less when compared with others.
The minimum payout is around $100, so you might want to look at other options if you wish to extract revenues quickly. This is where an affiliate network like ATraffic takes center stage but let’s look at this in more detail.
How to Find the Best Pay Per Click Affiliate Program
There are two essential things that you need to evaluate when looking at different pay per click affiliate programs: their application requirements, as well as their payout terms. For instance, most programs require you to exceed the minimum monthly traffic threshold and may have requirements in terms of the traffic source.
It’s also important for you to go through the payout terms. For instance, if you are a beginner and looking to join a program that requires you to generate 50k views in a month or more, you may want to reevaluate your decision. It’s very difficult for new website owners to generate 50k page views in a month, after all.
Similarly, if you are just starting out, you should also take a look at the minimum payment threshold. If you sign up for a program that has a minimum payout of $500 or even $100, it can be quite frustrating watching the money eventually accumulate in your affiliate account. Ultimately, it could be several months before you see any of it drop in your bank account.
Then, you also have to check other things, like the user interface and the formatting tools. Certain programs are more targeted towards beginners, whereas others are geared more towards advanced users. Perhaps the greatest factor you need to take into account is the amount of money that you can generate by joining the program.
There are several key metrics that can indicate your earning potential: revenue share, RPM, and incoming traffic. Essentially, this boils down to the effectiveness of your website. The more traffic you can get on your site, the more you stand to make.
Comparing Payment Structures
One of the key things that you need to consider before joining any affiliate program is how you are going to get paid. As a beginner, you should definitely consider joining affiliate programs that pay instantly. Above all, you need to make sure that the information posted on their website is accurate and relevant.
In some cases, advertisers may charge a fee to transfer money to your bank account. So, that might be something you need to factor in. There are several key things to consider here.
Minimum threshold: this is the minimum amount you must earn to become eligible for a payout. Some pay per click affiliate programs have a minimum threshold of $10, whereas others can go as high as $500. So, in case you fail to hit the threshold during one of the payment cycles, you won’t be paid. You’ll have to wait until the next pay cycle and hope you hit the threshold to receive your funds.
Payment time: another important factor to consider is the payment cycle. This is the number of days that you are expected to wait until you can get paid from the program. Some pay per click affiliate programs pay at the end of each week. Others might have a longer payment period, such as a month.
Payment method: this is also critically important. Some affiliate programs pay via direct wire transfer or popular payment methods like PayPal. Others also provide more options, such as Payoneer or Skrill. You might want to verify and decide the best one.
CPC Amount: The biggest question on your mind when finding and promoting with a Pay per Click affiliate program is how much you will earn per click. This is not an easy question to answer. The CPC value will vary depending on the niche, the product or service, the geo-location of the traffic (clicks from some countries are worth more than others), and various other factors. While knowing for example that you will get $0.10 per click is great, it doesn’t mean much because the CTR (Click Through Rate) will determine how much you will actually put in your pocket. The tiniest factors can impact the CTR, such as the quality of the banners you serve and it can vary even for each size of banner, and location of the banners on your site.
How to Promote Pay Per Click Affiliate Programs on Social Media
An affiliate network like ATraffic can help you find the right pay per click offers from different niches, including entertainment, gambling, finance, health and wellness, education, and many others.
Today, you don’t have to focus primarily on using conventional marketing methods. Instead, one of the best ways to promote affiliate products and services is through social media. Using a deliberate, well-planned strategy is an excellent idea for affiliate marketers who want to generate decent commissions.
Find and Promote in Niche-Specific Groups
Social networks like Facebook make it easy for you to join relevant groups that are focused on specific topics and niches. As an affiliate, these should be your primary focus. You can search for groups that are closely tied to the niche you operate in. But, once you find such groups, it’s important that you take a calculated approach to promote your affiliate offers.
Many affiliate marketers use these groups to effectively drive traffic to their CPC offers. However, they are generally subtle with the way they market. First of all, you need to generate value for the members. Instead of shamelessly posting links as comments on every post, you need to provide interesting content that will drive the viewer to click on your banners or links.
Include Product Images
Human brains are wired to provide a greater response when we see photos and videos. If you are just weaving in textual content, you are doing it wrong. You need to emphasize graphics as much as possible if you want to become successful as an affiliate marketer.
Many people who become successful with pay per click affiliate programs use product images in their content effectively. People are generally more likely to buy a product if they see it in a photo or a video. Social media platforms like Facebook and Instagram also use algorithms that dramatically increase the reach of posts that contain photos and videos.
Obviously, Instagram is a photo-sharing app, so you need to make sure that you add photos and videos to your content. Apart from this, you also need to come up with interesting ad copy or captions to go along with this.
Providing accurate information and detail is imperative to allow your users to make an informed decision. If you are able to combine the description of the product or service with the appropriate specifications, you can dramatically increase your success.
Use Link Cloaking
Lengthy affiliate links generally make people suspicious. People are generally cautious about clicking on a lengthier link. It is also a very common practice amongst successful affiliate marketers; they never post links without cloaking them first. The reason why you should shorten your URLs is that it greatly increases the chances of them being shared online by others.
When using social media for promotion, you need to make sure that you create shareable content that others will pass on. Shortened URLs generally have a higher clickthrough rate. There are plenty of shorteners that you can use, with Bit.ly being one of the most popular choices.
Social Media Can Help You Grow Your Email List
Expert affiliate marketers are always looking at multiple ways to generate money. One of the best ways to use your social media following is to grow your email list. Eventually, you can send affiliate promotions to your audience via another channel, email, and maximize your income.
You should never rely on a single affiliate channel for generating traffic. So, if you are only focused on social media, you are doing it wrong. Instead, you need to work on building your social media following and growing your email list simultaneously.
Thankfully, all of the major platforms like LinkedIn, Facebook, and others, now give you the option of capturing emails. By offering interesting content as lead magnets to your audience, you can get their email. There are numerous things that you can offer as a lead magnet in exchange for contact information, such as a newsletter subscription, an eBook, a style guide, templates, and many others.
While you might be wondering what the relevance is of collecting email addresses when you are a PPC affiliate, where your interest is in getting as many clicks as possible, you are partly right. Sure, there are many instances where you just want the click and move on, however, if there is an opportunity to build an email list, this list is valuable and something you can use to market products that pay healthy commissions. In essence, you can extract more value from the same traffic, over and over.
An Active Presence Online Could Do Wonders
As an affiliate marketer, it can be easy to get waylaid and focus more on other channels, ignoring social media in the process. That’s a bad idea. If you really want to maximize your revenue through social media channels, you need to maintain an active presence online.
Get an engaging cover photo and profile picture (you can use Canva to create custom templates), and then use those on Facebook and Twitter. You should also never ignore Instagram for getting more traffic. Create posts and schedule them regularly so that you can engage your audience.
Almost all major social media platforms, like Facebook and Instagram, give you a dedicated dashboard through which you can track the success of your campaigns. If you are running ads on social media, this will give you a better understanding of engagement and your reach.
You can then eventually optimize and tailor the content carefully to increase the CTR. Keep in mind affiliate marketing on social media requires a hefty investment. Running paid ads or searches could, however, increase the chances of your posts going viral.
Facebook has an array of filters that you can use to really target your audience and target them carefully. Even Twitter gives you the option of promoting tweets!
Join ATraffic today and get offers from hundreds of merchants to promote online!