How Does Crypto Affiliate Marketing Work?
Despite its ever growing popularity and global adoption, it was really not very long ago that hardly anybody had heard of blockchain or digital currencies. By now though, just about everybody has heard the buzz surrounding the cryptocurrency space, especially since the meteoric rise of the value of Bitcoin, the most popular and influential cryptocurrency. The value of Bitcoin reached just under $20,000 at the end of 2017 and since then, cryptocurrencies seem to have become permanently ingrained into the consciousness of the mainstream, filtering into the affiliate marketing space too.
In order to understand the relationship between cryptocurrencies and affiliate marketing, let’s start by understanding digital currencies in more detail and how they have become a major form of investment for traders and investors worldwide.
Age of the Blockchain
Many have speculated, that with the dramatic appreciation of Bitcoin and other cryptocurrencies, along with continued, increasing adoption of blockchain technology around the world, we have entered a new blockchain era. With the versatility of blockchain technology being quickly integrated into the mainstream financial markets, investors have speculated that the value of Bitcoin will eventually go higher than its previous peak of around $20,000. This will also translate into record increases in value for other cryptocurrencies, since demand for cryptocurrencies are generally correlated with one another, on a broad basis. With the demand for digital coins constantly increasing and the prices always reflecting a high level of volatility, investment opportunities have grown exponentially in the crypto space.
Fear of a Cryptocurrency Bubble
Despite the consistent growth, there have been numerous economic experts who have made the case that Bitcoin and cryptocurrency markets are in a financial bubble, which means the values are overly-inflated and are set to crash. In fact, since reaching its peak of $20,000 at the end of 2017, the Bitcoin market has taken a considerable hit, dropping all the way down to below $3,200 by the end of 2018. This is only one year after the cryptocurrency reached its all-time high. But this doesn’t always spell bad news!
Volatility Brings Opportunity
The precipitous drop of the Bitcoin market may have scared off a good chunk of investors and speculators from cryptocurrencies. However, with volatility comes opportunity for potential profit. There are still many investors who are interested in trading Bitcoin and other digital currencies, especially at lower prices.
Also, there are many market analysts making the case that Bitcoin and other crypto coins are perceived by global investors as safe-haven assets during times of uncertainty. With the current geopolitical tensions and ongoing trade wars, cryptocurrencies are likely to end up appreciating in response to market sentiment. This will simply mean more investment opportunities.
Another important economic driver of the cryptocurrency value is the rate of adoption of these currencies by the mainstream global financial system. The adoption has continually been increasing across the global financial markets, with Japan leading a recent effort to create a globally integrated system for cryptocurrency transactions. As adoption continues to grow globally, the demand for digital currencies will continue to grow as well. Initial Coin Offerings
Another reason for continued high demand and interest in cryptocurrencies is the hype surrounding initial coin offerings (ICOs), which is a type of crowdfunding method for blockchain projects. This is when new cryptocurrency coins are created and are promoted to investors who then purchase the future cryptocurrency coins using fiat currency or other major digital assets which have already been released and have market value. During 2018, several hundred ICOs raised approximately $5 billion from token sales. The ICO market is expected to continue to expand, which reflects the current status of a strong cryptocurrency market.
Of course, a strong ICO market represents plenty of potential profit for those savvy enough to position themselves advantageously. Return on investment for ICOs averaged around 1,300% during 2017. With numbers like this, there is no mystery as to why so much buzz has surrounded the cryptocurrency markets. Investor interest and demand is high globally, especially compared to the birth of the Bitcoin market when hardly anybody knew anything about blockchain technology.
Who is Profiting From the Cryptocurrency Demand?
Now, as anybody with the most minimal amount of knowledge in economics will understand, high demand means potential profit for those who can capitalize on it. Cryptocurrency brokers and exchanges are the main beneficiaries of the strong demand for these digital currencies. These financial market firms provide digital platforms for investors to buy and sell cryptocurrencies in order to profit from the fluctuations in cryptocurrency market values. Cryptocurrency brokers make profits from charging investors various types of fees for transactions as well as a spread (the difference between the buy and sell prices) on market prices.
Competing for Investors
Since the potential of the cryptocurrency markets are no longer a secret, and they have proven their profit potential, there are many financial firms looking to attract traders and investors to their cryptocurrency trading platforms. As a result, these cryptocurrency brokers are all looking to gain an edge when it comes to attracting new investors to open trading accounts on their networks.
There are various ways in which cryptocurrency brokers are reaching out to their target markets. Here are some examples:
There are numerous publications and websites which have already been covering the evolution of the cryptocurrency markets and blockchain technology. Some of these publishers have been posting about the topic since the birth of Bitcoin in 2009. However, purchasing an advertisement banner on one of these web publications can cost anywhere between $5,000 to $20,000 per week. Although this promotional method will definitely result in more investors opening trading accounts, with the high cost, it can be risky and there is no guarantee that the advertising broker will receive a profitable return on their investment.
Banned from Facebook
Another obvious method of promotion would usually be through Facebook, just like any other product or service. However, the social media site has recently banned advertisers promoting anything related to cryptocurrency trading. This means, that cryptocurrency brokers have lost one of the most effective social media promotional avenues available. Although other social media sites still accept cryptocurrency advertisers, none of the other social media sites have the extensive reach and audience that Facebook does.
Crypto Affiliate Programs
Regardless of the Facebook ban, the demand for access to cryptocurrency markets still exists because the potential for profiting from trading cryptocurrencies is still quite real. Therefore, cryptocurrency brokers and platform providers have started looking at other, alternative methods to promote their services and attract new traders to their cryptocurrency platforms.
This is where you can get a piece of the pie as well, by simply joining a reputable cryptocurrency affiliate marketing program.
These types of programs allow you to become an affiliate marketer, which means you receive a payment for promoting a link to a cryptocurrency broker and getting people to sign and trade with the broker. An affiliate marketing network operates on a variety of business models and one of them is known as Cost Per Action (CPA). This means that you as an affiliate marketer will receive a commission when a person performs a specific action, such as clicking on a link, registering for a trading account or actually depositing funds and starting to trade.
Cryptocurrency brokers may opt for this promotional method instead of, or in addition to, advertisements in niche publications to extend their marketing reach. Also, since the brokers do not have to pay the commission until a prospect performs a specific action, the risk posed to the cryptocurrency platform provider is significantly less with an affiliate marketing business model. Affiliate marketing is a win-win scenario for everyone; the broker gets more traffic to sign up on their platform, while the affiliate marketer gets paid for driving his traffic to the broker’s site.
Crypto affiliates are not just limited to getting new traders to join a broker, there is a range of ancilliary services around the crypto indutry that have plenty of lucrative opportunties. Some of the popular crypto affilaite products include, crypto trading signals, crypto trading robots, automated and algorithmic platforms and more. For crypto affiliates, this means you can remarket and cross-sell to the same base and extract even more value.
So, now let’s look at how you can also become a crypto affiliate marketer.
Promoting Your Crypto Affiliate Marketing Campaign
There are a variety of ways you can promote your cryptocurrency affiliate marketing campaigns. Below are some of the various methods available for generating leads and traffic:
Your own website: Probably one of the most common and most effective ways to promote as a crypto affiliate is through your own website. Ideally the website should focus specifically on cryptocurrencies or financial markets trading.
Search Engine Optimization (SEO): You can use SEO techniques, to attain higher rankings in relevant search engine results, in order to attract more visitors to your website.
Paid search advertising: Paying for search results is another effective method to promote your crypto affiliate campaigns. Basically, you would be paying to have links or banners to appear across ad-netwokrs that then link to your website or blog. Padi search when done correctly can be highly effective for crypto affiliates with excellent ROI.
Facebook: Although Facebook does not allow paid advertising that promotes cryptocurrencies, you can still utilize a variety of free promotional methods on Facebook. You can create your promotional Facebook Page specific to cryptocurrencies and then begin posting content, attracintg followers and building a reputation, in turn you can then direct prospects to your website or affiliate marketing links. You can also post marketing and promotional content directly onto your personal page as well.
Twitter: This is another fantastic platform to build a following and there is a burgeoning community of cryptocurrency traders and investors. This can be seen through the big-name celebrities, such as Paris Hilton and Floyd Mayweather, promoting cryptocurrency endeavors from their Twitter accounts.
Reddit: Another non-conventional method of promoting a crypto affiliate marketing campaign is through Reddit. If you are able to make your posts engaging and interesting, your posts may be upvoted by other Redditors, providing more prospects and leads for your affiliate marketing campaign. You will be surprised how successful this promotion method can be for crypto offers.
PropellerAds: This service provides a whole host of online advertising tools and marketing strategies, which help to connect advertisers with Internet publishers.
Native advertising: This is basically another advertising format which mimics the context in which it appears, making it a less intrusive format of advertisement.
Blogging: A blog dedicated to providing regular content about financial markets and cryptocurrencies is another great method of attracting traffic for an affiliate marketing campaign. The blog posts should have your affiliate marketing links strategically placed within the text of the posts. You should be sure to implement a comprehensive SEO strategy for the blog as well. This will also help to position yourself as an authority, by displaying your extensive knowledge of the cryptocurrency markets.
How to Choose a Good Crypto Affiliate Program
Upon realizing the potential for significant profit from joining an affiliate marketing network focusing on the cryptocurrency space, you will want to make sure to choose the best crypto affiliate program available. While the market offers many options, not all affiliate marketing networks are created equally.
Below are some aspects to consider when shopping around for the right affiliate network:
- Commissions: You will want to find an affiliate marketing network that offers generous commissions. Algo-Affiliates offers some of the best commissions in the industry and is well-recognized for being reliable and professional. The network even offers you a commission for recruiting other affiliate marketers. Best of all, the commissions from these recruited affiliates will continue coming, since you will continue to earn commission from leads that these recruited affiliates generate
- Tracking systems: Having top-notch tracking systems is essential since this will make sure every action related to your affiliate campaign is being recorded, which ensures that you receive the commission that you have rightfully earned. There are some cryptocurrency affiliate programs which have been known to have faulty systems, losing affiliates significant money. However, one affiliate network which does not have this problem is Algo-Affiliates. This crypto affiliate marketing network has implemented a high-performance system which accurately tracks all actions related to your affiliate marketing campaigns.
- Customer support: There may be times when you do not understand something or perhaps you want advice or need answers right away. This is another reason why Algo-Affiliates may be a good choice. Alog-affilaites has a responsive and knowledgable support team . When selecting an affiliate marketing network, it is vital to know that they are always available to assist you at every step of the way.
- Prompt payment: There is nothing worse than having to wait to receive the payments which you have earned. Therefore, it is important to make sure to choose an affiliate network which pays its affiliates on time. With Algo-Affiliates, you will never have to worry about any delayed payments because the network always pays its affiliates on time, without exception.
- Choice of affiliate campaigns: It is always good to have choices. This is definitely true when it comes to crypto affiliate marketing. This is why it is important to join an affiliate marketing network which offers a wide array of cryptocurrency brokers and crypto products to promote. Algo-Affiliates does not disappoint here either and they offer one of the most extensive crypto currency offerings.
- Marketing Tools: One of the most vital components of your marketing will be to have access to marketing tools, such as banners, landing pages and well optimized funnels. This is one area where Algo-Affiliates puts a huge amount of emphasis. Plus, they are constantly optimizing to improve conversion rates, which ultimately results in more dollars in your pocket.
As you can see, there is plenty of potential for profit when it comes to affiliate marketing for the cryptocurrency niche. However, make no bones about it, there will be some work required. It is not just free money; but those who put in the work, will be greatly rewarded. There are many affiliates who have joined Algo-Affiliates and who are now making thousands of dollars every week from promoting their crytp affiliate marketing campaigns within the cryptocurrency space. Joining the Algo-Affiliates network as an affiliate marketer could be your start to finally achieving financial freedom, so take action today.