The 10 Best Home Improvement Affiliate Programs of 2025

Are you looking to tap into the booming DIY and renovation space while building a solid passive income stream? You’re in the right place. In 2025, the home improvement niche is stronger than ever—and so are the affiliate programs that support it. Whether you’re a content creator, a niche blogger, or a savvy entrepreneur, this guide to The 10 Best Home Improvement Affiliate Programs of 2025 will help you find the perfect partners to monetize your traffic.

Table of Contents

Why Promote Home Improvement Products?

Home improvement is no longer just a seasonal interest—it’s a full-blown lifestyle. From smart home upgrades to DIY makeovers and backyard projects, people are constantly investing in their homes. Here’s why affiliates should jump in:

Massive Market Growth: The global home improvement market is projected to surpass $1 trillion by 2025.
Recurring Needs: Paint peels, furniture ages, and tech becomes obsolete—ensuring repeated customer purchases.
High-Ticket Items: Appliances, fixtures, and installations often range in the hundreds or thousands of dollars.
Content Synergy: Perfect fit for blogs, YouTube reviews, Pinterest boards, and how-to guides.

What Makes a Great Affiliate Program?

Before diving into the top picks, it’s important to understand what makes an affiliate program profitable and user-friendly:

Competitive Commissions: Look for rates of 5% or higher, or tiered bonuses based on volume.
Cookie Duration: Longer cookies mean higher chances of commission from delayed purchases.
Brand Credibility: Partner with companies that customers already trust.
Product Quality: Promoting reliable, high-rated items builds long-term trust.
Support & Resources: Good affiliate tools, creatives, and support teams make your job easier.

Comparison Table: Top 10 Home Improvement Affiliate Programs of 2025

Affiliate Program	Commission Rate	Cookie Duration	Type	Best For	Affiliate Network
Lowe’s	2%	24 hours	Physical Products	DIY influencers, hardware blogs	Impact
Home Depot	1–3%	1 day	Physical Products	How-to blogs, tool reviewers	Impact
Wayfair	Up to 7%	7 days	Furniture & Decor	Interior design blogs, Pinterest traffic	CJ Affiliate
Houzz	Around 5%	30 days	Design & Decor	Architectural blogs, home inspiration sites	Custom/In-house
RTA Cabinet Store	6%	60 days	Kitchen Remodel	High-ticket renovation blogs	ShareASale
Handy	$25 per sale	30 days	Home Services	Local DIY sites, moving checklists	CJ Affiliate
Build.com	5%	14 days	Fixtures, Lighting	High-end decor and renovation content	Impact
Ace Hardware	Up to 4%	15 days	DIY Tools & Supplies	Gardening and rural living blogs	CJ Affiliate
ClickBank (DIY Offers)	Up to 75%	60 days	Digital Products	Email funnels, YouTube tutorials	ClickBank
Amazon Associates	~3% (varies)	24 hours	General Marketplace	Product comparisons, beginner blogs	Amazon

1. Lowe’s Affiliate Program

Overview: One of the biggest names in home improvement, Lowe’s offers an affiliate program through Impact.

Commission: 2% base, but with excellent conversion due to brand authority.
Cookie Duration: 24 hours.
Best For: Tool reviews, hardware blogs, DIY influencers.

Pro Tip: Promote seasonal sales and bundles to boost conversions.

2. Home Depot Affiliate Program

Overview: Home Depot is a giant in the home renovation sector, with thousands of online SKUs.

Commission: Ranges between 1–3%, depending on category.
Cookie Duration: 1 day.
Ideal For: General home improvement content, how-to blogs, contractor tools.

Pro Tip: Utilize their DIY project library to embed affiliate links in tutorials.

3. Wayfair Affiliate Program

Overview: Specializing in home furnishings, Wayfair’s affiliate program through CJ Affiliate offers generous payouts.

Commission: Up to 7%.
Cookie Duration: 7 days.
Best For: Interior design blogs, Pinterest traffic, decor influencers.

Pro Tip: Use lifestyle images and room makeovers for better visual appeal.

4. Houzz Affiliate Program

Overview: A favorite for architects and designers, Houzz combines product sales with inspiration boards.

Commission: Around 5%.
Cookie Duration: 30 days.
Best For: Niche interior design, architectural blogs.

Pro Tip: Embed product links into “Get the Look” style guides.

5. RTA Cabinet Store Affiliate Program

Overview: Focuses on kitchen and bath remodels with ready-to-assemble cabinets.

Commission: 6% per sale.
Cookie Duration: 60 days.
Ideal For: Renovation channels, kitchen design blogs.

Pro Tip: Cabinets are big-ticket items—one sale could mean $100+ in commissions.

6. Handy Affiliate Program

Overview: Rather than selling products, Handy offers services—cleaning, plumbing, furniture assembly.

Commission: $25 per service sale.
Cookie Duration: 30 days.
Best For: Local DIY blogs, moving checklists, renter guides.

Pro Tip: Promote Handy alongside product links for full-service packages.

7. Build.com Affiliate Program

Overview: Specializes in lighting, plumbing, and home decor from premium brands.

Commission: 5%.
Cookie Duration: 14 days.
Best For: High-end renovation content, lighting blogs.

Pro Tip: Focus on seasonal upgrades and trendy finishes like matte black or brass.

8. Ace Hardware Affiliate Program

Overview: Community-loved and reliable, Ace Hardware is ideal for DIY-centric audiences.

Commission: Up to 4%.
Cookie Duration: 15 days.
Best For: Tool reviews, gardening, rural living blogs.

Pro Tip: Ace runs frequent promotions—capitalize on local store pick-up options.

9. ClickBank Home Improvement Offers

Overview: From woodworking blueprints to solar panel DIY guides, ClickBank is great for digital info products.

Commission: Up to 75% for digital products.
Cookie Duration: 60 days.
Best For: Email marketing, YouTube “how-to” content, DIY subscribers.

Pro Tip: Filter high gravity offers with good landing pages.

10. Amazon Associates (Home Improvement Category)

Overview: Ideal for beginners, Amazon’s affiliate program provides a huge product catalog.

Commission: 3% average in home improvement.
Cookie Duration: 24 hours.
Best For: Comparison sites, niche blogs, review content.

Pro Tip: Bundle items in “top tools for” or “home essentials” listicles.

Best Practices to Succeed in Home Improvement Affiliate Marketing

Here’s how to turn clicks into commissions:

Content First: Write value-packed posts like “How to Build a DIY Deck” or “Top 10 Smart Thermostats.”
Video Demonstrations: Tutorials or unboxings on YouTube enhance trust.
Email Funnels: Collect emails via lead magnets like renovation checklists.
SEO Optimization: Use long-tail keywords, schema markup, and fast-loading pages.
Leverage Social Proof: Reviews, testimonials, and before-after photos drive action.

Common Mistakes to Avoid

Promoting Everything: Stick to your niche—don’t confuse your audience with unrelated items.
Overlooking Mobile Optimization: Most users will access your content on phones.
Not Tracking Clicks: Use UTM parameters or affiliate dashboards to test what works.

FAQs – The 10 Best Home Improvement Affiliate Programs of 2025

1. Which affiliate program pays the most in the home improvement niche?
ClickBank and RTA Cabinet Store offer high commissions—up to 75% and 6% respectively.

2. Can I promote multiple home improvement programs at once?
Yes, just make sure the offers complement each other and maintain niche relevance.

3. What content works best for promoting these affiliate links?
DIY guides, product reviews, and home makeover blogs tend to perform well.

4. Do I need a website to join these programs?
Most programs prefer you have a website or blog, but some accept YouTube and social media influencers.

5. How can I increase affiliate sales in this niche?
Focus on solving real homeowner problems, improve SEO, and use calls-to-action effectively.

6. Is it better to promote physical products or digital ones?
A mix is ideal—physical items bring credibility, while digital offers can provide higher commissions.

Conclusion

Home improvement is not just a trend—it’s a profitable, evergreen niche with countless monetization opportunities. Whether you’re just starting out or scaling your affiliate empire, the 10 best home improvement affiliate programs of 2025 offer something for everyone.

Get started by joining 2–3 of these programs, create high-value content, and watch your affiliate income grow. The tools, products