Various major companies are offering affiliate programs for gamers – not only can you play your favorite games and buy the gaming accessories you need, but you can also earn a certain level of income.
Today, we will talk about how to properly select affiliate programs. Only with a responsible approach to choosing, you’ll be able to participate in a program that will help you earn the most income. Follow the recommendations below to make an informed choice.
Study Your Audience
Conduct a comprehensive analysis of your target audience, including identifying their preferences and demographic features. Look to track if they are mostly into one of the categories of gaming hardware, software, or pretty much anything gaming-related.
In this way, you can choose partner programs that align with their needs. Nonetheless, affiliate programs are only one of the ways to put money into the gaming industry and maybe even earn some extra cash.
A different strategy could be investing in gaming tokens like the ones that Enjin and Gala Games are offering. These tokens are stored on blockchain-based platforms and reward participants with digital assets and NFTs.
Another approach is to invest directly in the gaming market, whether through eSports organizations, game development studios, or publishers whose stocks are publicly traded. Alongside these methods, many casinos, Thunderpick among them, provide revenue-sharing models for those keen to leverage the booming online gambling and esports sectors, making it worthwhile to consider a balanced mix of affiliate partnerships and other gaming-related investments.
Evaluate the Commission Structure
Each gaming company usually offers players several affiliate program options to choose the most suitable one. The most common commission structures you will encounter are:
- Revenue share. With this model, you’ll receive a certain percentage of the revenue that the company earns from the customers you referred;
- Cost-per-action (CPA). In this case, you’ll receive a fixed payment for specific actions. For example, with CPA you may earn a fee for every sale, registration, phone call with a manager, and other actions;
- Hybrid models. These combine the above models. Usually, these are unique offers available only to regular and active partners.
Carefully study the structure of each affiliate program to find the right one for you. It’s important to consider your promotion strategy and the level of engagement of your target audience.
Check the reliability of the affiliate program
Before joining an affiliate program, you should make sure it’s reliable and safe – you need to be confident that you’ll receive your earnings. The first thing you should do is check reviews for the specific program. It’s better to use specialized forums, blogs, and sites like Reddit or Trustpilot. Another source for finding honest reviews is niche communities. Frequent complaints about late payments should raise a red flag.
The next thing to pay attention to is the company’s history. Check how long the company has been offering its services on the market – a long track record can be a sign of stability and reliability.
Also, carefully review the website of the affiliate program. Pay attention to the availability of transparent information about the partnership – commission rates, terms of contract termination, payment guarantees.
Additionally, check the legal aspects of the company – the website should include registration details and all necessary information. Make sure the company you choose isn’t violating any laws in your country with its activities.
Other Factors to Consider
There are a few more things that will help you choose the right affiliate program. We would recommend paying attention to the following important points:
- Support service and available marketing resources for affiliates. A good and reliable affiliate program will offer various marketing materials to help you effectively promote your affiliate links. Many companies also provide access to a convenient personal account where you can track statistics and earnings. It’s also important to have responsive support that can assist with any questions;
- Cookie duration. This metric shows how long after a user clicks your affiliate link you can earn your income. The longer the cookie duration, the more commission you can earn from each referred user;
- Payment options. It’s also worth checking which payment methods are available for receiving commissions and the payout schedule. Many top affiliate programs offer low payout thresholds, convenient payment options, and the ability to withdraw earnings almost every week.
Example of a successful affiliate program
Thunderpick offers participation in the Thunder Partners affiliate program. Its main feature is the opportunity to earn commissions by promoting the platform on your website or through social media. The maximum commission rate for the affiliate program reaches 50%, and it will depend on the number of new clients who make their first deposit:
- 25% for 0-4 referred players;
- 30% income for 5-15 depositors;
- 35% income for 16-40 depositors;
- 40% income for 41-80 depositors;
- 50% for more than 81 players who make a deposit.