22Bet Partners is the official affiliate program of 22Bet, a globally recognized online sportsbook and casino. Launched in 2017, 22Bet has rapidly expanded across Europe, Africa, Latin America, and parts of Asia, becoming a top choice for bettors. The affiliate program allows partners to monetize this popularity by earning generous commissions on referred players.
Affiliates can leverage a variety of marketing tools, detailed tracking, and flexible commission structures—including revenue-share, CPA (Cost Per Acquisition), and sub-affiliate deals. Whether you’re a seasoned marketer or new to the affiliate game, 22Bet Partners provides the resources to grow your earnings sustainably.
Tiered system: starts at 20 %, scales up to 50 % based on performance. Drops to 15 % after 6 months of inactivity, and 5 % after 12 months.
CPA
Negotiable with affiliate manager
Ideal for affiliates with high-converting traffic. Custom CPA deals can boost short-term gains.
Sub‑Affiliate
5 % of sub-affiliate earnings
Create a network by referring other affiliates and earn ongoing commissions.
One of the standout features is the No Negative Carryover policy: even if players have net losses in one month, it doesn’t affect your earnings in future months. This ensures you start every month fresh.
Key Features & Benefits
Wide GEO Targeting: 22Bet is available in over 42 languages, supporting various currencies and payment options to reach players in Europe, Africa, Latin America, and Asia. Excluded markets include the UK, USA, Russia, Belarus, Latvia, Cyprus, France, Israel, Estonia, Ukraine, and a few others.
Advanced Tracking: The proprietary affiliate platform offers real-time tracking, performance analytics, and a suite of creative assets (banners, landing pages, widgets). Affiliates can segment their campaigns by country, event, or vertical for laser-focused marketing.
Multiple Payout Options: Affiliates can choose from Skrill, Neteller, Yandex Money, Qiwi, and bank transfers, with a low payout threshold of €100 (or currency equivalent).
24/7 Affiliate Support: Dedicated affiliate managers are available around the clock, offering multilingual support in English, Spanish, German, French, Russian, and more.
High Conversion Potential: 22Bet’s brand is known for competitive odds, thousands of sports events monthly, and an impressive casino library with live dealer games—making it easier to convert clicks to players.
Promotions & Bonuses: Affiliates benefit from seasonal campaigns and promotions, which can boost player engagement and commissions.
Pros & Cons
âś… Pros
High rev-share rates up to 50 % with no negative carryover.
Huge global reach with localized websites and multilingual support.
Robust set of creative marketing tools (banners, widgets, APIs).
Payouts via popular e-wallets and bank transfers.
Extensive sportsbook and casino offerings for versatile promotions.
❌ Cons
Commission drops after periods of inactivity (to 15 % or 5 %).
Potential admin fees on some withdrawal methods.
While support is generally responsive, some affiliates mention occasional delays in email replies.
Strict geo-restrictions for certain countries.
Best Practices for Affiliates
Segment campaigns by GEO: Since 22Bet offers country-specific promotions, tailoring your campaigns to each region can dramatically improve conversion rates.
Leverage multilingual content: Translate your promotional content into the 22Bet supported languages to better target your audience.
Monitor analytics regularly: Use the real-time tracking tools to identify which campaigns and traffic sources are most effective.
Stay active: To avoid commission rate drops, maintain consistent traffic and player signups. Even a trickle of new players each month helps!
Build sub-affiliate relationships: By recruiting other affiliates, you unlock an additional revenue stream with no extra effort.
How to Join
Visit the official 22Bet Partners website and complete the registration form.
Create a free player account as part of your affiliate onboarding.
Agree to the terms and conditions of the affiliate program.
Wait for approval (usually within 1–2 business days).
Choose your commission plan (revenue-share, CPA, or hybrid).
Access your dashboard, grab tracking links and creative assets.
Start driving traffic to 22Bet and earn commissions!
FAQ
What’s the minimum payout?
The minimum payout is €100 (or the equivalent in your currency). Payouts are processed monthly, usually within the first 15 days.
Are there penalties for inactivity?
Yes. If you don’t refer any new depositors for 6 months, your commission drops to 15 %. If this inactivity extends to 12 months, it drops further to 5 %.
Is there negative carryover?
No—all negative balances reset at the start of each new month. This policy ensures you won’t have to work off losses from previous months.
Can I request CPA deals?
Yes, CPA plans and hybrid structures can be arranged by talking directly with your affiliate manager.
What payment methods are supported?
Popular e-wallets like Skrill and Neteller, as well as Yandex Money, Qiwi, and bank transfers.
Do they offer sub-affiliate commissions?
Yes. Earn 5 % of the revenue generated by affiliates you refer to the program.
Which countries are restricted?
The program does not accept traffic or affiliates from countries such as the UK, USA, Russia, Belarus, Latvia, Cyprus, France, Israel, Estonia, and Ukraine.
Final Verdict
22Bet Partners stands out as a high-potential affiliate program for anyone targeting the booming iGaming and sports betting markets outside of restricted jurisdictions. With competitive commissions, no negative carryover, CPA flexibility, and top-tier support, it’s well-suited for affiliates with a diverse, global audience.
However, affiliates should be mindful of the inactivity policy to maintain high commissions and consider admin fees when calculating long-term ROI. Overall, 22Bet Partners is a solid choice for serious affiliates aiming to build a profitable income stream in the dynamic online gambling industry.
