How to Monetize Your Blog with Good Affiliate Programs
Experienced affiliate marketers are cautious about associating their name with any brand or service they promote. That’s because when they promote any affiliate product or service, they are putting their reputation on the line.
To expand on this, if you promote something that’s shady or the company is known for bad service or support, it can also affect your reputation as well as your relationship with your audience. There are plenty of good affiliate programs out there that you can choose from, but it’s important for you to identify them.
As you continue to excel in the world of affiliate marketing, you will eventually learn how to weed out poorly designed affiliate programs from the good ones. Eventually, this is also going to improve your profitability, allowing you to generate a greater return and maximize your revenue. If you have joined an affiliate network like ATraffic, you can easily find plenty of good offers that you can use to generate income from your blog.
The COVID-19 pandemic resulted in many people being at home and looking to make money. During this time, plenty of companies that noticed a major dip in sales were able to resurge by taking their businesses online. If you own a blog and have been wondering how to monetize it, there are numerous options available to you. Joining an affiliate program is one of the best ways to increase your revenue and create a revenue stream.
When deciding how to monetize your blog with a good affiliate program, there are some important things that you need to know about. First of all, it’s always wise to join an affiliate program that offers niches that are related to your blog, so that the offers you promote will resonate with your audience. While this might seem obvious, many affiliates tend to advertise random products simply hoping that with enough traffic, they will get sales. While you might get some success, you will have far greater success when the offers are targeted and geared towards your traffic.
However, it’s not just about finding the right program and learning to market it. You also need to understand how to monetize your blog with affiliate marketing in the right way.
The profit potential, as you might know, is incredibly high. There’s no upper limit to the amount of money that you can make if you monetize your blog the right way. But many people who own blogs fail to realize the true potential that affiliate marketing has to offer.
In this article, we shall talk about some of the best monetization methods that you can use in order to maximize revenue from your blog.
Why is Affiliate Marketing so Beneficial for Blogs?
The core of affiliate marketing lies in promoting someone else’s products. For each successful sale, you generate a profit. Essentially, it’s about putting the right offer in front of the right audience.
If you have a well-performing blog, you are already in the right place. By getting traffic through multiple traffic channels, you can easily generate good commissions with affiliate marketing.
Strategic bloggers are very careful about the kind of stuff they promote. They are also very particular about the kind of audience they cultivate. Ideally, most affluent bloggers create a reputation where their audience trusts them to promote high-value content primarily. Try to imagine that your blog is a salesperson, and its role is to convey meaningful information that meets the prospect’s needs and expectations. If a salesperson cannot explain the value the prospect will get, they simply won’t buy. What this means, is your approach and content should be that of a trusted and reliable salesperson. But be sure not to go to the other extreme of portraying yourself as the desperate salesperson that will do anything for the sale without regard for the customer’s true needs. This will simply result in failure.
Know Your Audience
This point seems fairly obvious, but it’s actually so much more complicated than you might think. First of all, you need to understand the kind of audience your blog attracts. It’s about getting to know them, their interests, and what influences their behavior.
Think about it; why do they visit your blog? What do they expect to gain from it? Are you able to provide them with what they are looking for? Do you know their pain points or their internal motivators? Creating a profile is perhaps the most important thing that you can do if you are into affiliate marketing. If you haven’t built a persona as yet, you won’t be able to identify your audience’s primary requirements, and as a result, your campaigns will always suffer.
Now, many affiliate marketers are often confused about the importance of knowing their audience. Why do you need to understand them in the first place? The answer is simple: it helps you deliver value and fill the relevant knowledge gaps.
Once you know what your audience is looking for, you could create a landing page that touches on all relevant pain points and deliver value. This will essentially increase conversions.
Affiliate marketing is not just about finding good affiliate programs to promote. It’s also about finding your relevant audience, and marketing to them. You need to get the right offer in front of the right people.
If you have joined an affiliate network like ATraffic, you can easily choose from a plethora of offers to promote. However, once again, the key here is to find offers that will resonate with your audience.
But how do you understand your audience? Here are a few ways.
Observe Their Behavior
This may seem fairly obvious, but too many bloggers completely fail to do this. You need to observe site behavior using third-party tools like Google Analytics. It will give you a better idea about your blog and where and what your customers are drawn to. If many visitors are spending time on a particular topic or post, try to establish why as this will make it easier for you to set up proper funnels.
On the flip side, if you have pages with a very low session time and high bounce rate, then those posts are not delivering value and you are missing out on deals.
Engage With Your Audience
Engaging with your audience is also critically important. You can get comments and answer queries on blog posts to engage with your audience in a better manner. There are a number of different plugins that you can use in order to engage with your audience the right way.
A common mistake that many bloggers make is that they only engage with their audiences on their blogs. You don’t have to limit yourself to your blog. You can join relevant Facebook forums or subreddits on Reddit. This will give you a better understanding of what your audience really likes.
Gently try to weave your blog posts or topics that you have written about into the discussions. You can gain a lot of insights and information from simple discussions online.
The insights and information that you glean from such discussions can then be used to create a comprehensive content calendar. Connecting with audiences on different networks is also great for lead generation.
Creating Content That’s Relevant to Your Audience
Once you have a better understanding of your audience, the next step is to create high-value content for them. Creating high-value content is essential if you want to generate money from your blog. It doesn’t matter how many blogs you start; if you do not create decent content, they are all going to fail.
As mentioned, there are three main criteria you need to identify when writing content:
- It should be unique
- It should be useful
- It should be relevant
One of the first things that you need to do before you start writing content is to identify search intent. Why is a person searching for a relevant keyword? What kind of information are they looking for? You need to take search intent into account first and foremost.
This is essential if you want to optimize the content on your blog the right way. When creating content, start by identifying the right keywords. You can use tools like Ahrefs or KWFinder to get a better understanding of the best-performing keywords.
However, that’s just one step. Once you know the keywords, identify the intent behind them. You need to wrap your head around these concepts carefully because failure to do that will only result in more problems for you. For example, let’s look at 2 different keywords for the same niche that have different intents. The first keyword (search term) is “iPhone 12” and the second is “Best iPhone 12 deals”. The first one is very generic and the intent behind this could be many things and not necessarily someone wanting to buy an iPhone. They may be just looking to learn more; they could already own an iPhone 12 and want a cover, etc. However, the intent for “Best iPhone 12 deals” is very clear. The person is wanting to buy an iPhone 12 at a great price.
To expand on this, your content for “Best iPhone 12 deals” should highlight the value and benefits of the phone and most importantly, the best deals available and a call to action to buy. If the intent is to buy already, don’t go into a whole sales pitch from the beginning explaining each and every feature and specification. Try to imagine going to a supermarket and standing at the cashier to pay for an item and the cashier launches into a whole explanation about the product. You don’t need the whole sales pitch because you have already made the decision to buy.
The golden rule when it comes to monetizing your blog with good affiliate programs is to fill your blog with content that adds value. When you do this right, everything will come together and will put you on the path to success.
Building Money Pages
For those who don’t know, a money page or splash page is simply a landing page that’s designed to hard-sell the viewer. Your ultimate goal here is to get as much traffic as you can on these pages and monetize it.
Now you are probably thinking this is contradictory to what was mentioned above about content. But, in fact, it isn’t. In some cases, and especially when using paid traffic sources, you want to “cut to the chase”, especially if you are focusing on keywords where the intent is to buy. Your splash pages are about making a sale, but still adding value without being over pushy to your audience.
In order to increase your conversions with splash pages, you might want to use a lead magnet. A lead magnet could be a discount code or coupon, or it could be something that upsells the primary product. In the example of the iPhone 12, you could offer a free screen protector or case as an extra perk. It’s important that you choose a lead magnet that is actually valuable because that’s ultimately what will help you grow and attract sales.
The value of building an email list cannot be understated. With a blog, you want to build a connection with your audience. Finding innovative ways to get your viewers to provide their email address is essential. Without an email list, you can never reach out to visitors that have left and never come back.
With time, you can monetize your email list, thus extending your marketing offers beyond your blog and increase your ROI. It’s the ultimate way to grow your presence and draw people back who don’t even regularly visit your blog. Just be careful not to overdo the emails or your subscribers will unsubscribe very quickly.
We have just scratched the surface in this article of how to monetize your blog with good affiliate programs. There are hundreds of ways to monetize your blog with affiliate offers, but as the adage goes: “quality over quantity”. This means rather select a few options and do them well, than many actions with half effort or incorrectly.
Good luck and never stop learning.
Join ATraffic and find the best offers to monetize your blog.