How to Find Affiliate Programs
You surely have heard by now that there’s a way to monetize your online presence, whether that’s the blog you’ve been working so hard on or the social media following you’ve built up. And that way is affiliate marketing! But even though everyone’s talking about affiliate marketing, it seems that plenty of people are hesitant about getting into it as a beginner. Sure it can seem daunting at first but if you find the right company to work with, you stand to generate what could become a considerable income.
Finding the right company or affiliate program is a vital first step. So many people have made the mistake of rushing into the first affiliate program that presents itself as lucrative but that turns out to be just the opposite. Many wide-eyed beginner affiliates have fallen into this trap. They find out the hard way that they can easily get sucked into promoting products they don’t care about, often for little or no return, and can even end up losing money, instead of making it.
That’s why you must choose the program you’re joining extremely carefully. Whether you’re new to the game or have already grown into a seasoned affiliate, your success depends on the program you chose more than anything else. But how do you separate the wheat from the chaff and find the affiliate program that’s right for you? Well, here are a few tips and insights that will help you to do just that.
Joining an Affiliate Network
Striking out on your own and researching a wide enough range of affiliate programs can be time-consuming, difficult, and is often counter-productive. The smartest thing you can do is to join a reputable affiliate network like ATraffic, which is literally designed to make your life easier. Networks like ATraffic provide their affiliates with access to a wide range of affiliate offers covering many lucrative niches, such as online dating, gambling, health and fitness, financial products, plus much more.
Rather than doing all the heavy lifting on your own, opening yourself up to the risk of making mistakes along the way, joining a solid and reputable affiliate network means you can select from a range of offers in your chosen niche all through one platform.
Choose Companies with a Reputation to Maintain
Choosing the right company to promote is an integral part of your decision-making process and can be the difference between success as an affiliate and time-consuming and costly failure. This means that even if you played it safe and chose to join an affiliate network, you will still have to do your due diligence and conduct some background checks on the company you are considering.
Probably the best affiliate companies to choose are those that have already made a name for themselves in their sector. Often, such companies know that they have more to lose and are willing to work harder to maintain that reputation. Their affiliates, therefore, have the advantage of better marketing materials, including higher-quality banners, widgets, promotional campaigns, support, and much more.
It’s true that established companies sometimes pay lower commissions, but you will at least be backing a reputable player in your niche and in all likelihood, one that has already set up an effective marketing system. You obviously don’t want to settle for substantially less but knowing that your conversions are tracked accurately, and your commissions will be paid on time, every time is way more valuable than promises of huge commissions that never come to fruition. Another consideration is that once you prove your worth to an affiliate program, you can go back and renegotiate a better deal.
Even if you already feel like you know the company you’ve selected because their name rings out, it is still a good idea to do some background reading about it. This will give you a chance not only to become more familiar with their product line and branding strategies, but you will also establish if the company is a good fit for you.
Finding an affiliate program that meets your needs is like entering into a business partnership and you need to be confident that your business partner is going to fulfill their obligations, be honest, reliable, and support you. Choosing the wrong business partner can be catastrophic and expensive.
Look for Evergreen Products
Fads come and go. Sure they might burn brightly for a while but they can often fizzle out quickly. The marketing world is littered with trends that rose and fell in the blink of an eye, from Tamagotchi eggs and slime toys to fidget spinners.
This can be true for a whole host of online products, especially things like dating apps, online trading tools, and sports betting apps. Be particularly attentive if you are joining financial affiliate programs, where you should always try to pick out merchants that have shown they can withstand the ravages of time.
Such products or services are often known as evergreen products and they can be good for you for a number of reasons. First and foremost, because they are consistently popular, they have the potential of generating sustainable and consistent revenue. A good approach is to have your primary evergreen niches that are well optimized and serve as your primary revenue sources. Then, if you want to dabble and test emerging or trending products you can do so without worrying about your primary campaign income.
Another good thing about products that remain popular for long periods is that they will be more resistant to sharp market fluctuations, giving you a bit of support for when there are quieter months, which inevitably will occur from time to time.
Have a Personal Interest in What You Are Selling
Most affiliate marketers, especially those that are just starting out, make the mistake of selecting programs that look lucrative on the surface, regardless of the product they’re promoting. Getting drawn in by high commissions like a moth to a flame is ultimately not going to be a good strategy.
The most successful affiliates choose to work with products and services they are familiar with, or even better, already care about. You stand a much better chance of becoming a true expert in your chosen niche if you genuinely care about the products you’re working with. This will then have important knock-on effects, chief among which is that your content will provide your readers with more value and better information.
The best option is if you can work with companies and products you are genuinely passionate about. There is the adage that says, “if you love what you do, you will never work a day in your life”. Your passion for what you are marketing will show, your readers will be able to sense that you actually understand the product or service and you will be able to provide much more value. This will not only make your content better and more popular but will also put you in a much better position to promote the product successfully.
Ultimately, if you use the product or service you are promoting, you will be able to put yourself in the shoes of a user and that experience will be reflected in the quality of the marketing you put out.
Find a Company That Values Its Affiliates
This one is a little trickier but still very important. Picking one that truly values its affiliates is going to be good for you in both the short and the long term.
Some of that information you will be able to glean from the company’s sales page where you will be able to see whether they offer benefits such as a range of payment methods, earnings models, and ready-to-go promotional tools. The better companies will also furnish their affiliates with crucial data, like stats, demographics, and other marketing info that will make them more effective at promoting.
Because finding the right companies to work with is so important, it never hurts to really do your homework before joining a program. Not only will it make your promotional activities easier and more impactful, but it will also help you to craft more targeted and compelling marketing strategies. One of the best ways to get a feel for an affiliate program is to set up a phone call with the program manager or an affiliate manager and to ask questions and establish for yourself if these are the people you can work and partner with.
Always Check Tracking
When selecting the affiliate program that’s right for you, a factor you should consider is how the tracking functions operate. Tracking here means how the company keeps tabs on which referrals came from you, ensuring that you are the one credited and that your commission payments fairly reflect the sales that you generated.
If the tracking system is effective and easy to use, then it’s likely to be a good one but if it has flaws, there’s a danger that it could fail to track some referrals and your revenue could end up being less than you anticipated. One of the ways to find out some of this information is to visit forums and do searches regarding the affiliate programs. Reach out to other affiliates and get their input, they may even give you some tips, such as which affiliate manager is good.
Ensuring that referrals are properly tracked is, however, a symbiotic relationship. You will also have to make sure that everything is set up at your end to avoid any errors. This will mean ensuring that each link redirects to the right destination and is marked by the relevant identifier so that the merchant will be able to log any incoming traffic.
Put simply, if the tracking procedures in place don’t work well, you won’t get all the commissions you deserve.
Commission per Sale
The last important piece of research you will have to do before you pull the trigger on joining an affiliate program is to work out how effective the commission package is. This will make it possible to at least ballpark the kind of revenue you can expect to earn.
There are a lot of factors at play here, such as minimum payment thresholds. Most companies avoid paying out small amounts to affiliates so that they don’t lose out too much due to transaction charges. So, you should make sure that the commissions you earn regularly exceed this amount, otherwise, you could wait longer for your earnings than expected.
In the end, figuring out commission payments is a fine balancing act and could be equal parts art and science. For example, a program might be offering a large commission, over 25%, but the product is not popular and the sales volume low, so your income could depend on a handful of sales. Alternatively, some commissions look extremely low, as low as 5% but they are for products that sell in large numbers or for subscriptions that could be renewed regularly. Also, keep an eye on the price of the product or service itself. Because chasing a small percentage for a high-ticket item could be more worth your time than clocking up a lot of tiny commissions on high volume sales.
You will have to be the one that calculates what kinds of returns are viable for your needs. But, luckily, there are also ways of boosting your revenue with lead-generating tips, which generate more traffic and increase sales. Alternatively, you could find an affiliate program that offers enticing upsells that you can pass on to your readership. Using the right upselling techniques could increase your revenue handsomely.
Finding a revenue program that meets all your criteria is going to be difficult at the beginning. There are a lot of factors to consider and all of them seem important. If you’re completely new to the game, you should expect it to take some time until you become proficient at researching all aspects of their offer in a way that suits your needs and expectations.
Join ATraffic now to choose from an extensive selection of offers, great commissions, and powerful marketing tools.