Affiliate marketing is becoming more and more popular by the day, but many people still fail to get the basic concepts right. For starters, a vast majority of people are still under the impression that affiliate marketing is some sort of a “get rich quick” scheme. However, it is a legitimate and lucrative business with a lot that happens behind the scenes, and some of the best affiliate marketers are constantly looking to learn and adapt their marketing strategies to focus on different ways to acquire new customers. With that said, there are many Affiliate Programs in the UK and globally, and this article focuses on how to find a profitable niche.
Affiliate marketing officially took off in the UK with the launch of the Amazon Associates program back in 1996. This was the first time any foreign company had launched an affiliate marketing program within the country, and prior to that, most store owners and companies were oblivious to the idea of affiliate programs.
However, since the launch of the Amazon Associates program in 1996, there has been an influx of different affiliate programs in the UK, and more and more continue to launch on a regular basis. There has been a significant increase in the total number of sales, with retail and the telecom sectors leading the way. According to a report by IAB, retail drove 43% of the total affiliate marketing sales in 2017, with the telecom sector coming in second with 24%.
Those are huge numbers and considering the pandemic that hit countries across the globe in 2020, forcing people to stay indoors, it is highly probable that these figures have shot up dramatically. But it’s important to understand that these are not the only sectors that affiliate marketers should focus on.
Now, there are plenty of opportunities out there for affiliate marketers, with a rise in popularity of different affiliate marketing niches like SaaS products, dating, gambling, finance, and many other niches becoming popular. In the UK, the affiliate marketing sector is regulated by the Internet Advertising Bureau.
The Bureau oversees affiliate marketing as a whole throughout the country and ensures that fair practices are adopted by affiliates and advertisers. If you are interested in joining affiliate programs in the UK and want to generate a decent income, there are several important things that you need to know.
The Importance of Finding the Right Niche
One of the biggest mistakes that many affiliate marketers make is that they are unable to find the right niche. If you don’t feel strongly about a product or service, you won’t be able to market it the right way. In their desire to make money, most affiliate marketers often choose products that they are not particularly familiar with or ones that are just the highest paying.
This results in a serious problem because they have to completely alter their affiliate marketing strategy to cater to those products and services and promote them the right way. Because you are trying to promote something completely different from your core focus, it is unlikely that people will be interested to buy it. This is not to say that you have to be a guru on a specific niche to be able to achieve affiliate success, but the more knowledge you have, the better you will be able to market it.
Before you start following different lead generation tips to maximize profits, it is perhaps critically important that you identify interesting affiliate programs in the UK that best conform to your niche. Then, you can join an affiliate network like ATraffic, which can help you be successful with niches like finance, gambling, dating, lifestyle, and many others.
But, if you don’t select the right niche, joining an affiliate network will not be of much use, as your traffic will have a different intent altogether. You need to drive relevant, targeted traffic to your website so that you can boost your conversion rates. One of the biggest hurdles that many affiliate marketers face is in selecting a viable and profitable niche.
With so many different affiliate programs in the UK that you can join, finding a profitable niche is perhaps one of the biggest decisions that you will have to take. Once you have identified a niche that you think can generate decent profits, you can then start building and optimizing your marketing strategy and then execute your plans.
The Best Tips to Find a Profitable Affiliate Marketing Niche
Before you think about joining different affiliate programs in the UK, it’s imperative that you follow the tips given below to find a profitable affiliate marketing niche.
1. What Are Your Interests?
The first rule of business is to find a niche that you are interested in. If you promote a product or service that you take a keen interest in or have used before, you will be able to put more effort and heart into it. There is the adage that “if you do something you enjoy, you will never work a day in your life”.
So, when looking at different affiliate programs in the UK, you need to start by exploring your interests and pastimes. This is the logical place to begin. Is there a particular product that you like using yourself? It could be related to virtually any hobby such as fitness, gardening, or virtually anything else.
For instance, gardening is a very popular British hobby. If you have an interest in gardening, you can look for affiliate programs that promote gardening tools or offer landscaping services. Start by making a list of all your hobbies and interests, and then search online to figure out whether you could turn it into a viable business.
Remember, it’s not necessary that you should have expert-level knowledge in the niche that you choose. All you need is to know is enough to impart valuable information to the audience you are targeting, and you will be able to promote these goods and services with ease.
Remember, simply pursuing your interests isn’t enough to become a profitable affiliate marketer. You need to choose a niche that you are both interested in and one that is profitable. A lot of affiliate marketers make the mistake of simply selecting niches that are of interest to them, but they don’t bother looking at the profitability.
Ideally, you should browse a few websites that are offering affiliate products in that niche and check the overall quality of content. Do you think that you will be able to produce such content on your own? If you feel that you can’t, one of the best options available to you is to hire a few freelance writers who specialize in different niches.
A common mistake that many affiliate marketers make when starting is that they try to copy already established websites in their niches. This is a bad idea, and if you are planning on using SEO as a traffic source, copying other sites will hurt your rankings.
Keep in mind that Google and other search engines pay close attention to the quality of the content that you produce. You need to make sure that you produce original content that is unique and different from what others are doing in your niche. Above all, the content you produce should respect your readers’ time and it should deliver value.
If you are simply writing on topics to fill the word count and just add in a few keywords, you will notice your bounce rate skyrocket. That’s the last thing that you would want as an affiliate marketer because it clearly indicates that your content is not delivering any value.
2. Identify Options for Monetization
A good affiliate marketer is always able to identify niches where they can use multiple monetization options to market their products. This way, you will be able to establish several income streams and maximize your revenue. More importantly, it helps you hedge your bets and diversify your risks.
In case one of your affiliate marketing channels is closed down, not performing, or producing an acceptable ROI, you will always have several others generating revenue. The next step to identifying a profitable niche is to size up your competition. You need to figure out what monetization methods they are using and then identify the gaps in their approach.
The best thing to do is to use Google to search for a primary topic. Once you have figured that out, you can look for the top ten to fifteen websites that show up in the results. Obviously, you will want to create a website that ranks in at least the top 10 so that you can pull meaningful traffic to your page.
When comparing different affiliate programs in the UK, it’s imperative that you figure out the different monetization options that you can utilize. Write them down and figure out how you can do better than the competition.
3. Assess the Search Volume
The search volume indicates the overall popularity of the niche. Many affiliate marketers are under the impression that they should choose a niche where there is very low competition. However, that would actually not be a wise idea, because that simply means that there may be limited profit potential in that niche.
Keep in mind that there is a stark distinction between niche analysis and researching different keywords. When you are researching different keywords, you should look for keywords where competition is lower. In this way, you can target those to rank higher for them. You may be better off ranking on page 1 for 10 medium volume keywords than only ranking for 1 high volume keyword. But most importantly, when analyzing a niche, you need to identify whether the niche is able to make you money.
Thankfully, there are a number of tools that you can use to conduct your research. Both Ahrefs and SEMrush are fantastic options and will give you comprehensive data. Start by typing in a keyword, and these programs will show you a bunch of other related keywords.
More importantly, you will also get associated data like the cost per click and the difficulty of each keyword. Along with that, you will also be shown the search volume for each. This is an important figure, as it shows just how popular a keyword really is. The difficulty of a keyword simply indicates how difficult it’s going to be for you to rank on it.
If other high authority websites are ranking on specific keywords, it’s obviously going to be quite difficult for you to optimize your content and compete with the big guys. That is one of the main reasons why you should start by identifying keywords with a lower keyword difficulty. Something that you will have to figure out is which keywords are the most profitable i.e., they convert the best. Just because a keyword has a lot of competition and high volume, and sends huge amounts of traffic to your site, it doesn’t always translate into sales. A big mistake that many affiliate marketers make is putting too much emphasis on traffic volume and not enough on traffic that results in sales and commissions.
Obviously, this limits your approach a bit. You also have to factor in the cost per click, which indicates how much a marketer is willing to pay for each keyword. In an ideal scenario, you should identify keywords that have a cost per click of at least $2 or higher. And the search volume should be upwards of 10,000.
Now, you will have figured out an interesting keyword that you can target, and you can start producing quality content for it.
4. The Traffic Sources
Where can you pull traffic from? There are a number of options that you need to evaluate. For starters, organic search is often some of the highest quality traffic. However, there are many other options like social media and paid advertising which you need to consider as well.
Social media marketing is one of the most effective ways of promoting your website and getting more traffic. By creating an engaging presence on social media, you can generate and drive a lot of traffic to your website. Analyze the different traffic sources in your niche so that you can focus on them.
It’s All About Consistency
One of the things that you should know when joining different affiliate programs in the UK is that the most successful affiliate marketers are incredibly consistent about their work. If you want to succeed, you need to be churning out content consistently on your platform, optimizing ads, testing new traffic sources, and trying innovative strategies.
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